Case Study: How a Recruitment & Staffing Firm Increased Candidate Engagement by 45% Using Outplay

Case Study: How a Recruitment & Staffing Firm Increased Candidate Engagement by 45% Using Outplay

Client Overview

• Industry: Recruitment & Staffing
• Company Size: 20+ recruiters
• Specialization: IT & Non-IT Hiring, Contract & Permanent Staffing
• Region: India & APAC
   

The client is a growing recruitment and staffing firm managing high volumes of candidate and client outreach across calls, emails, LinkedIn, and WhatsApp. Their recruiters were spending more time on manual follow-ups than on actual hiring conversations.

Challenges
Before implementing Outplay, the recruitment team faced:

• Delayed follow-ups with candidates and hiring managers
• Low call connection rates during peak hiring cycles
• Manual outreach across multiple tools (phone, email, WhatsApp, LinkedIn)
• Poor visibility into recruiter activity and response rates 
• Candidates dropping off due to inconsistent communication
   

Solution: Outplay Sales Engagement + AI Dialer

The recruitment firm adopted Outplay to centralize and automate outreach across the entire hiring lifecycle.

1. AI Dialer (Parallel Dialing)

• Rapid calling of shortlisted candidates
• Improved call pickup rates during screening
• Call recordings for quality checks and compliance
   

2. Multichannel Recruitment Sequences

• Automated sequences using calls, emails, WhatsApp, and LinkedIn
• Role-specific messaging for candidates and hiring managers
• Consistent follow-ups for interviews, feedback, and offers
   

3. Candidate & Client Engagement Tracking

• Complete interaction history per candidate/client
• Engagement insights (email opens, replies, call status)
• Better prioritization of active and high-intent candidates
   

Implementation

• Onboarding completed within 2–3 days
• Recruiters trained on AI Dialer and automated sequences
• Templates created for screening, interview scheduling, and offer follow-ups
• Live campaigns launched for active hiring mandates
   

Results

Within 45 days of using Outplay, the client achieved:

• 45% increase in candidate response rates
• 2x improvement in call connection rates
• 40% reduction in manual follow-up effort
• Full visibility into recruiter outreach and engagement
• Faster turnaround time (TAT) for closures
   

Client Feedback

“Outplay helped our recruiters focus on meaningful conversations instead of repetitive follow-ups. The AI Dialer and automated sequences significantly improved candidate engagement and reduced our hiring turnaround time.”
— Director, Recruitment & Staffing Firm

Why Outplay Works for Recruitment

• Faster candidate screening at scale
• Consistent communication across channels
• Higher recruiter productivity
• Improved candidate experience
• Better reporting for leadership

Conclusion

By implementing Outplay, the recruitment firm transformed its outreach process, increased candidate engagement, and closed positions faster without increasing recruiter headcount.