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<p>While marketing has drastically changed over the years with businesses adopting content marketing, social media marketing, etc., the art of cold calling is an evergreen, ever-present form of marketing that holds value even today.&nbsp;</p><p>Cold calling, however, has a negative connotation attached to it. Sales reps dislike cold calling because of the negative reactions (or lack of reactions) they get over the phone from their prospects.&nbsp;</p><p>If you want to maximize your revenue, you probably do not want to ignore cold calling.&nbsp;</p><p>In this article, we shall discuss everything you need to know about cold calling to optimize your calls and generate more revenue -</p><p>&nbsp;</p><ul><li>What is cold calling in sales?</li><li>Advantages and disadvantages of cold calling</li><li>Common B2B cold calling mistakes</li><li>Cold calling techniques and practices for effective cold calling</li></ul><h2><strong>What is Cold Calling?</strong></h2><p>Cold calling is the process of reaching out to potential customers whom you have probably never contacted, and <i>who have not expressed interest in your products or services</i>.&nbsp;</p><p>As you may already know, cold calling is challenging and can often be an unpleasant experience. Several ‘experts’ have gone as far as to claim that cold calling is dead.<br><br>Here are some common myths that you may have heard:<br>&nbsp;</p><ul><li>Cold calling is dead</li><li>Cold calling is forced</li><li>Cold calling is merely a numbers game and quality doesn’t count for much</li><li>Cold calling is too intrusive and interruptive</li><li>Cold calling is forced</li></ul><p>According to <a href="https://blog.hubspot.com/sales/cold-calling-statistics?__hstc=210964170.350ba48fc41cffe9c82376d134035a69.1663047974951.1672907296202.1672915706570.53&amp;__hssc=210964170.2.1672915706570&amp;__hsfp=1413747390"><span style="color:#FF508F;">HubSpot</span></a>, 82% of buyers accept meetings with sellers who proactively reach out. &nbsp;</p><h2><strong>Benefits of Cold Calling</strong></h2><p>Here are some vital benefits of cold calling:&nbsp;</p><h3><span style="font-size:21px;"><strong>Reaching New People</strong></span></h3><p>People often aren’t looking for solutions to the problems they have. In fact, they may not even be aware of their problems. You can cold call such prospects and make customers out of them.&nbsp;</p><h3><span style="font-size:21px;"><strong>Train Yourself and Mastering Your Sales Pitch</strong></span></h3><p>Cold calling makes for an excellent training ground for newbie sales reps. Cold calling allows you to practice your pitch with different prospects at scale. The more cold calls you do, the faster you master your pitch. &nbsp;</p><h2><strong>Disadvantages of Cold Calling</strong></h2><p>Cold calling does have its disadvantages. Here are a couple of them:&nbsp;</p><p><span style="font-size:21px;"><strong>It Can Get Annoying</strong></span></p><p>Let’s face it - cold calling can get annoying. Calling people you have never spoken to, out of the blue to pitch your products or services can annoy them, making it an unpleasant experience for you. &nbsp;</p><p><span style="font-size:21px;"><strong>Difficult to Reach Decision Makers</strong></span></p><p>Reaching decision-makers through cold calling is challenging. You are more likely to connect with them over email or on LinkedIn. &nbsp;</p><h2>Common Cold Calling Mistakes</h2><p>If you are learning to cold call, start by learning the common mistakes that sales reps make. Here are the main things you should NOT do while cold calling: &nbsp;</p><p><span style="font-size:21px;"><strong>Talking and Not Listening</strong></span></p><p>Talking AT the prospect continuously is a big no-no. Instead of rattling stats and blindly throwing your pitch without any regard for their reaction, stop for a second, ask them questions and listen to what they have to say.&nbsp;</p><p>Doing this makes it easier to have a fruitful conversation, find out what they are looking for, show them you can give them that, and ultimately close the deal. &nbsp;</p><p><span style="font-size:21px;"><strong>Sounding Monotonous</strong></span></p><p>Using automated recordings, universal scripts, and overall sounding monotonous is a big red flag. The last thing you want is to show your prospect that you do not care enough about them to help them solve their problems.<br><br>If you sound monotonous, they will get the impression that you are trying to pitch them the same thing you are pitching everyone else.&nbsp;</p><h3><span style="font-size:21px;"><strong>Being Overly Apologetic&nbsp;</strong></span></h3><p>Sure, you need to show empathy and a bit of ‘human-ness’ when you speak to every prospect. However, being overly apologetic is counter-intuitive to getting them to respond. If you open the conversation with ‘Sorry to bother you,’ what do you think the chances are that they will stay on the call?</p><h3><span style="font-size:21px;"><strong>Not Getting Past the Gatekeeper</strong></span></h3><p>Ever found yourself talking to an assistant or a receptionist and politely having them decline what you had to offer. Well, that’s their job - to keep unwanted calls away from the decision-makers. Ideally, you want to pitch your products and services to decision-makers because they have buying power.&nbsp;</p><h3><span style="font-size:21px;"><strong>Asking Them ' Is Now a Good Time?’</strong></span></h3><p>This one is somewhat linked to being over-apologetic. It is NEVER a good time for them, especially if they are talking to someone they do not know. So there is no point in being over-apologetic and giving them a way out right at the start.<br><br>If they really do not have the time to talk, let THEM tell you. &nbsp;</p><h2><strong>Best Cold Calling Practices to Follow</strong></h2><p>Now that you know what mistakes you should avoid, here are a few excellent cold calling tips you ought to follow to maximize your cold calling efforts: &nbsp;</p><p><span style="font-size:21px;"><strong>Do Your Research</strong></span></p><p>No fruitful cold call happens without research. You need to put in the time to do your research before you talk to your prospect. Otherwise, you will not know what the prospect wants, which means that your chances of converting them are abysmal.&nbsp;</p><p>Like in other forms of marketing, you need to personalize your pitch for each customer. Otherwise, you come across as someone who cares more about selling a product than giving the customer what they want.&nbsp;</p><p>Check their social media profiles, company website, and your CRM (in case you have spoken to them before).&nbsp;</p><h3><span style="font-size:21px;"><strong>Go Through Your Call List</strong></span></h3><p>Go through your call list and continually keep track of all the prospects you are scheduled to speak to.&nbsp;</p><h3><span style="font-size:21px;"><strong>Have an Idea of What You Want to Say</strong></span></h3><p>With cold calls, you do not want to wing it. You will need to have a small script that outlines the primary things you are going to talk about. Of course, reading it word-to-word would hinder your authenticity, but you could use it as a guide while speaking to your prospect.&nbsp;</p><p>Make sure you have the answers to the following questions:<br>&nbsp;</p><ul><li>Who are you?</li><li>Why are you talking to me?</li><li>What do you want from me?</li><li>How will I benefit?</li></ul><h3><span style="font-size:21px;"><strong>Have Scripts for Different Types of Prospects</strong></span></h3><p>In general, you want to have multiple scripts to handle different kinds of prospects. For example, your script for a gatekeeper might be different from that for a decision-maker.&nbsp;</p><h3><span style="font-size:21px;"><strong>Get Used to Rejection</strong></span></h3><p>Beyond a certain point, cold calling is a numbers game, which means that you will face (a ton of) rejection. You will have to get used to rejection and move onto the next prospect. The more cold calls you do, the more rejection you will face, and the more you will desensitize yourself to it.&nbsp;</p><h3><span style="font-size:21px;"><strong>Practice</strong></span></h3><p>Sure, cold calls are, well…cold. But, that doesn’t mean you should jump on a call without any prior practice. It helps to rehearse your lines or script before you get on the call. That way, you will be fairly ready with your pitch, you will refrain from sounding monotonous, and you will sound more confident.<br><br>Practising before the call is especially useful if you are just starting out with cold calling.&nbsp;</p><h3><span style="font-size:21px;"><strong>Listen More, Talk Less</strong></span></h3><p>When you’re talking to a prospect, you need to find out their pain points and help solve them. You will not be able to do that if you do not listen to the prospect. Give them the opportunity exactly what they are looking for, and you will increase your chances of carrying the conversation further.&nbsp;</p><h3><span style="font-size:21px;"><strong>Don’t Let Them Off Easy</strong></span></h3><p>As mentioned earlier, do not open with ‘Is this a bad time?’&nbsp;</p><p>People aren’t particularly inclined to talk to people they do not know. Giving them an easy out or an excuse to leave the call will not help you. If they must leave, let THEM tell you.&nbsp;</p><h3><span style="font-size:21px;"><strong>Time Your Cold Calls</strong></span></h3><p>You’ve done your research, have a rough script ready, and you’ve practised your pitch enough. You still need to <i>time </i>your cold calls properly. Calling them at the right time can be the difference between closing that customer or not closing them.<br><br>Avoid calling your prospects on Friday or the weekend. According to <a href="https://callhippo.com/blog/marketing/best-day-time-make-business-call"><span style="color:#FF508F;">Call Hippo</span></a>, the best time to cold call them is between 4:00pm and 5:00pm on other weekdays. You can also call them between 11:00am and 12:00pm.&nbsp;</p><h2><strong>Talking to the Right People</strong></h2><p>When you start making cold calls, you will generally find yourself on the phone with a gatekeeper or a decision maker (generally it’s a gatekeeper).<br>&nbsp;</p><p>A gatekeeper is put in place to keep cold callers at bay. Assistants, receptionists, etc. are gatekeepers.<br><br>A decision maker is someone who has the buying power and authority to accept or decline your pitch. CEOs, sales managers, etc., are decision-makers.&nbsp;</p><h3><span style="font-size:21px;"><strong>Gatekeepers</strong></span></h3><p>When talking to a gatekeeper, make sure you:<br>&nbsp;</p><ul><li>Polite, friendly, and respectful</li><li>Do NOT sell your pitch to the gatekeeper</li><li>Be honest (for the most part)</li></ul><p>When you are talking to a gatekeeper, the objective is to get through to the decision-maker. In other words, you need to build a rapport with the gatekeeper. The gatekeeper has no authority or decision-making power, but they may have access to the decision maker’s schedule.<br><br>They may even have control over their schedule. If you want to get through to the decision-maker, you need to build trust with the gatekeeper. Refrain from treating them as an obstacle to overcome. Instead, look at them as a resource you can use to boost your success.&nbsp;</p><h3><span style="font-size:21px;"><strong>Decision Makers</strong></span></h3><p>When you talk to a decision-maker, it’s more about your value proposition than building rapport (although this is also important). You need to use the information you get from the gatekeeper to present your pitch in the best possible way.<br><br>By that, we mean, pitch your products or services and outline how they can help solve the prospect’s pain points. &nbsp;</p><h2><strong>Conclusion</strong></h2><p>While there are different, more popular forms of marketing in this day and age, cold calling has its place. Unlike what many in the industry claim, cold calling is not ‘dead.’ While it is challenging and often unpleasant, it serves as an excellent training ground for aspiring newbie sales reps. If you plan on pursuing cold calling, cold call strategies may not be enough. Consider using a cold calling tool to simplify your cold calling efforts. <a href="https://outplayhq.com/features/multichannel-outreach/dialer"><span style="color:#FF508F;">Outplay’s dialer</span></a> can help you do this.</p>

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<p>From<a href="https://outplayhq.com/blog/getting-ghosted"> <span style="background-color:hsl(0,0%,100%);color:#FF508F;">Halloween</span></a> to Thanksgiving, a wise B2B marketer understands the importance of seasonality in driving buying decisions. Consumer emotions are high during this period, which means people are celebrating, gathering together with friends and family, and taking time off work. So, they are more likely to be delighted by promotional events that offer them value in the short and long run.</p><p>That brings us to the question: How can B2B brands approach fall marketing campaigns that delight customers instead of adding to the holiday noise?&nbsp;</p><h1>How to Create the Best Fall Marketing Campaigns&nbsp;</h1><h2>Find a Genuine Reason to Share</h2><p>Marketing for B2B brands during the fall season is about relevance. Sharing relevant content during holidays will help you win over new customers, earn trust, and strengthen relationships.</p><p>So, it is essential to ask yourself if there is a good reason why your brand should enter the conversation. Does your brand or audience have a direct or indirect connection to the holiday? If your answer is a "no," it might be better to pass on the fall advertising idea surrounding the specific event.</p><p>Segmenting your audience can help ensure you target the right prospect with the right message. Remember that one-size-fits-all email marketing is no longer relevant in marketing. Your consumers want you to treat them as individuals. If they give you their data, they expect you to use it for their benefit.</p><p>So, when planning your fall marketing emails, ensure they are personalized to reflect the recipient's preferences.&nbsp;</p><h2>Ensure You Have Enough Lead Time</h2><p>Fall marketing campaigns don't happen overnight. It takes time to brainstorm fall marketing ideas, narrow down the best ones, and execute them. So, give yourself and your marketing team enough time to plan for the promotions.</p><p>Ideally, you should start putting together your marketing calendar a year in advance. Study and map all the key events in the upcoming year, including the smaller, niche events to raise awareness since this is where great opportunities lie for B2B brands.</p><p>Identifying the events earlier will allow you enough time for the creation process, testing, and implementation.&nbsp;</p><h2>Create Relatable Content for Your Audience</h2><p>Marketing for B2B brands during the fall can be an excellent opportunity to try out something unique and new. However, to achieve this, you should know your audience well. Be clear and concise in your messaging and focus on a specific demographic. For instance, if your business operates in the financial industry, you should focus on potential clients with a high net worth who require investment advice during the holiday season.</p><p>Don’t confine idea generation to the marketing team. Have your entire workforce come forward and share their thoughts. This will bring a fresh perspective to the marketing mix and identify opportunities in the ongoing fall marketing trends that you can embrace through creative communication.</p><p>Involving employees across departments in the fall sales idea generation process boost buy-in across the business and improves morale around a shared goal.&nbsp;</p><h1><strong>3 Fall Marketing Ideas For B2B Brands&nbsp;</strong></h1><h2>Share Seasonal Content</h2><p>Whether it is a social media post or an eye-catching newsletter, valuable content helps you connect with your audience and build credibility. With the online space filled with brands trying to reach their audience with<a href="https://outplayhq.com/blog/how-to-drive-sales-with-holiday-marketing"> <span style="color:#FF508F;">fall marketing campaigns</span></a>, sharing great and unique content becomes of great importance during the fall season.</p><p>Think about what your consumers will likely ask the search engines during the fall season, especially how much time and energy they are willing to spend. Then adjust your content to reflect that—focus on your business's unique selling point, link it to fall or any other event you wish to cover, and create content on it. For instance, just before Christmas, people will likely be on the last-minute hunt for gifts. So, infographics that are quick to read and digest are probably the way to go.</p><p>Specific periods bring specific search trends. Staying prepared for them will put your business in a unique position to cash in.&nbsp;</p><h2>Hold A Thanksgiving Sale For Your Loyal Customers</h2><p>With most businesses going in for the hard sales with their fall advertising ideas, it can be a perfect time for your B2B brand to show gratitude to your prospects and clients.</p><p>Thanksgiving officially marks the beginning of the holiday season. Therefore, expressing gratitude for your loyal customers and prospects through thanksgiving sales will help you stand out and encourage prospects to consider your business in the future to reap such deals.</p><p>Slash the price and roll out email marketing campaigns for your loyal customers. Use lead scoring to identify hot and cold leads, reach them with targeted thank-you messages, and offer them a free resource guide or feature upgrade to make them feel valued.&nbsp;</p><h2>Give Your Brand A New Look</h2><p>As potential customers surf the internet for things they need this season, chances are that they will come across your website and social media channels and you don’t want them to miss out on the fall/holiday spirit.</p><p>So, ensure your website has a new look and that you use fall colors on your social media pages. A clean and updated website will help you <a href="https://outplayhq.com/blog/how-to-get-more-sales-meetings-with-an-embeddable-calendar"><span style="color:#FF508F;">attract more sales</span></a> and boost your organic search rankings.</p><h1><strong>Go Forth And Be Merry With Your Fall Marketing Campaigns</strong></h1><p>When working on your B2B fall marketing campaigns, keep three best marketing practices front of mind—prioritize personalization, consistent branding, and customer experience.</p><p>Holidays are supposed to be fun and relaxing. So, don't feel pressured to be serious with your fall sales ideas. Instead, take this time to show the human side of your company. B2B sales are based on relationships and personal connections between your customers and employees. And year-end is when clients start considering contract renewals and new job tenders. So, grab this opportunity by personalizing your holiday greetings using customer data and creating one-to-one experiences to make them feel valued.</p><p>Hopefully, this article gave you a good idea of how to make fall marketing campaigns work for you. If you need tools to take better advantage of the season, feel free to visit<a href="https://outplayhq.com/"> <span style="color:#FF508F;">our website</span></a>.</p>

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The Ultimate Guide to Fall Marketing for B2B Brands in 2022

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<p>As you know, LinkedIn is <i>the</i> platform you need to use to consistently get high-quality prospects. 830 million members across 200 countries use LinkedIn.&nbsp;According to <a href="https://www.linkedin.com/pulse/linkedin-statistics-youll-want-your-fingertips-202122-phil-szomszor/"><span style="color:#FF508F;">LinkedIn</span></a>, marketers see 2x higher conversion rates on LinkedIn. It has never been easier to connect with companies and their decision-makers. That said, it is also easy for everyone else to send <strong>sales LinkedIn messages. </strong>How do you stand out?</p><p>&nbsp;</p><p>In this article, we shall take a look at the mistakes you need to avoid while sending a <strong>LinkedIn sales message</strong>, types of LinkedIn messages and how to write them, tips to write <strong>LinkedIn sales messages that work</strong>, and ready-to-use templates.&nbsp;</p><h2>&nbsp;</h2>

<h2>&nbsp;</h2><h1>How to avoid mistakes while writing LinkedIn sales messages</h1><p>&nbsp;</p><p>Here are a few common mistakes that should avoid:&nbsp;</p><h3>&nbsp;</h3><h2>1. Not completing your LinkedIn profile</h2><p>Completing your profile is the first thing you need to do. Stop whatever you’re doing, go back to your profile and pause your prospecting until you get this done.<br><br>Given how your prospects probably have tons of messages coming in from different people (including your competitors), they do not have the time to run a background check to verify your authenticity.<br><br>Instead, they will go off on their first impression, and that’s what completing your LinkedIn profile is about - making an excellent first impression.<br><br>&nbsp;</p><ul><li>Use a high-quality photograph as your profile picture</li><li>Fill up all the fields in your bio</li><li>Make sure you do not have any grammatical, punctuation or spelling errors in your profile</li><li>Maximize your credibility with the best content in your featured section</li></ul><h3>&nbsp;</h3><h2>2. Not researching your prospect</h2><p>This is another common, yet significant mistake people make while prospecting. If you do not know your prospect’s goals, pain points, and objections, what do you plan on selling them? Before you race off to send a batch of messages to every prospect on your list, take some time out to find out what they need.<br><br>It’s not about what you have, it’s about what <i>they want</i>. You can check their:<br>&nbsp;</p><ul><li>Company website</li><li>Social media accounts</li></ul><p>You can also look at what people have to say on popular websites like Reddit and Amazon. The 5-star reviews will tell you what people like about your prospect’s company (or product), while the 1-star reviews will tell you where they need to improve. Leverage this information and show them how you can help them.&nbsp;</p><h3>&nbsp;</h3><h2>3. Writing long messages</h2><p>Writing long, fluffy messages that do not quickly tell the reader what you want is a big no-no. Most people do not have time to sift through messages to check if they’re worth their time. Instead, keep your messages short, straightforward, and spaced out so that they are easy to read.&nbsp;</p><h3>&nbsp;</h3><h2>4. Not following up</h2><p>As you already know by now, your prospect already has many people messaging them on all their social media platforms. They may intentionally or unintentionally not reply to your message.<br><br>Often, it’s because your message wasn’t intriguing enough or they forgot to reply to your email. The best thing you can do if you do not get a reply is follow up two more times in a polite, non-confrontational way.<br><br>If you fail to get a reply even after three follow-ups, move on to the next prospect.&nbsp;</p><h2>&nbsp;</h2><h2>How to send a LinkedIn sales message</h2><p>There are three types of LinkedIn sales messages that you can send, namely:<br>&nbsp;</p><ul><li>Direct Messages (DMs)</li><li>InMails</li><li>‘Add a note’ (when you send connection requests)</li></ul><h3>&nbsp;</h3><h3><strong>Direct Messages</strong></h3><p>DMs are messages that you can send to people you are already connected to on LinkedIn. There is no limit on the character count or the number of messages that you can send. This makes DMs the deal form of sales messages to send.&nbsp;</p><p>While there is no character count, we still recommend you send short, concise, straightforward, and personalized LinkedIn sales messages to boost your chances of getting a reply.&nbsp;&nbsp;</p><p>Also, be sure to keep your outreach efforts to under 250 to avoid getting categorized as a spammer by LinkedIn’s algorithm.&nbsp;</p><h3>&nbsp;</h3><h3><strong>InMail</strong></h3><p>InMails are messages that you can send to people who are <strong>not </strong>in your connections list. Unlike LinkedIn DMs, InMails have a limit on message and subject line character counts.<br><br>Subject Line - 200</p><p>Message - 1900<br><br>Also, unlike DMs, InMails are not free. You can avail of this feature by purchasing credits. Consider picking up the LinkedIn Sales Navigator Core plan to get more credits and reach out to up to 50 prospects a month.&nbsp;</p><h3>&nbsp;</h3><h3><strong>Connection request messages</strong></h3><p>You could either send a connection request, wait for them to accept, and then send them a DM or you could send them a message with the request itself. Connection request messages give you the least leeway of all, with a character count of only 300 per message.&nbsp;While this outreach method isn’t as efficient as the first two, you stand a better chance of having your connection request accepted if you send them a short, value-packed message that is relevant to them.&nbsp;</p><h2>&nbsp;</h2><h2>How to set up your LinkedIn profile</h2><p>As mentioned earlier, not completing your LinkedIn profile is one of the most common mistakes that people make. Before you do anything else, you need to create a LinkedIn profile that stands out. Here’s how you do it:&nbsp;<br>&nbsp;</p><ul><li>Use a high-quality profile picture</li><li>Create an eye-catching headline. You need to be able to explain what you do and what value you can provide in one line</li><li>Include your professional experience - past and current roles, certifications, educational qualifications, etc.</li><li>A personal summary to help cement your identity online. Again, make sure you mention what you bring to the table and how you have helped different clients and companies.&nbsp;</li></ul><h2>&nbsp;</h2><h2>How to get more replies on LinkedIn</h2><p>Now that you know the different types of LinkedIn messages and the mistakes you need to avoid, let’s take a look at what you <i>should</i> do to boost your reply rate:&nbsp;</p><h3>&nbsp;</h3><h3><strong>Keep your messages short</strong></h3><p>Your message needs to be short, crisp, and straightforward. You need to tell the prospect exactly what you want in as few words as possible. You stand a better chance of getting your prospect to pay attention and read the entire message if you keep it short.&nbsp;</p><h3><strong>Personalize your messages</strong></h3><p>Personalization is everything in today’s world. People want quick, easy-to-follow solutions that are tailored to their problems. So, if you want to stand out from all the other salespeople in your prospects’ DMs, consider <i>giving them what they are looking for. </i>In other words, you need to do your research and figure out <i>precisely </i>how you can help them and communicate this to them.&nbsp;</p><h3><strong>Become a thought leader</strong></h3><p>While this article is primarily about methods and templates to optimize your LinkedIn outreach efforts, we feel the need to emphasize the importance of becoming a thought leader. Consistently creating valuable content and aiming to become a thought leader in your space can help you generate inbound leads AND help you get more replies due to your credibility.&nbsp;</p><h3><strong>Always add a Call-To-Action (CTA)</strong></h3><p>Assuming your pitch is short, grammatically correct, non-clickbaity, and is relevant and valuable to the prospect, you will still not get very far without a CTA. At the end of your message, be sure to give them the next steps, prompting them to take action. Here are a couple of examples:&nbsp;</p><ul><li>Do you have time for a quick call this week?</li><li>Would love to connect with you for a quick chat</li></ul><h3><strong>Leverage your mutual connections</strong></h3><p>Most people do not trust salespeople. While you should still reach out to cold prospects on LinkedIn, you stand a better chance of getting through to them if you have mutual connections with your prospects. Having a mutual connection will most likely cause them to at least hear what you have to say.<br><br>Plus, if someone they know can vouch for you, you stand a much better chance of getting your prospect to respond and potentially convert them.&nbsp;There are tons of excellent practices you can incorporate to increase your reply rate. However, keep in mind that these practices keep changing.&nbsp;</p><h2>&nbsp;</h2><h2>LinkedIn message templates to boost your reply rate</h2><p>Now that you know how to set up your profile, the different kinds of LinkedIn sales messages, mistakes to avoid, and the best practices to employ while crafting the perfect <strong>LinkedIn sales message, </strong>here are a few sales message templates you can use:&nbsp;</p><h3>&nbsp;</h3><h3><strong>Connection request template</strong></h3><p>If you are sending an InMail message to someone in the same industry as yours, consider using this template:<br><br><i>Hi (prospect name),&nbsp;</i></p><p><i>I noticed that we both are in the same industry and would love to connect with you. I post content on (topic).</i><br><br><i>Looking forward to connecting with you.</i><br><br><i>Best Regards</i></p><p><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Mutual connections template</strong></h3><p>Having mutual connections with your prospects can make it significantly easier for you to connect with them and potentially turn them into returning customers. Here’s a <strong>LinkedIn sales message template </strong>you can use in your InMails to reach out to your prospects if you have a mutual connection or two:<br>&nbsp;</p><p><i>Hey (prospect name),&nbsp;</i></p><p><i>Hope you’re doing well. I noticed that we are both connected to (mutual connection name) and thought I’d reach out to you. I hope you know (mutual connection name) well.</i><br><br><i>My company just launched a new product and can help you solve (prospect’s pain point).</i><br><br><i>Do you have a few minutes this week to discuss this over a quick call?</i><br><br><i>Looking forward to talking to you.</i></p><p><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Prospecting message template</strong></h3><p>Assuming you managed to connect with your prospect without having to send a connection request message, here’s a <strong>LinkedIn prospecting messages template</strong> you can use to get a reply:&nbsp;</p><p><i>Hi (prospect name)</i><br><br><i>Thanks for connecting.</i><br><br><i>I noticed you were a part of (event or webinar name), but I was unable to connect with you then.</i><br><br><i>I loved your questions (on the topic) and have come up with a few solutions I think you will find helpful.</i><br><br><i>It would be great to discuss this over a quick call this week. How does Wednesday work for you?</i><br><br><i>Looking forward to hearing from you</i><br><br><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Product/Service benefits template</strong></h3><p>If you’ve thoroughly researched your prospect and are sure that you have exactly what they need, use this template to let them know how they can benefit from your service or product:&nbsp;<br><br><i>Hi (prospect name),</i><br><br><i>Are you tired of having to (pain point)? It can be a tedious process to (describe pain points).&nbsp;</i></p><p><i>I run a company called (your company name) and our product (product name) can help solve (mention the prospect’s problems).</i><br><br><i>Feel free to let me know if you would like a free trial.</i><br><br><i>Looking forward to hearing from you.</i><br><br><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Post-discovery call follow-up template</strong></h3><p>If you’ve already had a discovery call with your prospect, follow up with them with this template:<br><br><i>Hey (prospect name),</i><br><br><i>It was great talking to you the other day. We love what you’re doing at (prospect’s company name).</i><br><br><i>I think we can help you (explain how you can solve the prospect’s pain point).</i><br><br><i>Let me know if you have any questions.</i><br><br><i>Best Regards</i><br><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Advisor template</strong></h3><p>Sometimes, you’re not sure who to talk to get an opinion or pitch your product. If that’s the case, find someone in the company you’re targeting that might be qualified to answer and ask them to point you in the right direction.<br><br>Here’s an example:<br><br><i>Hello (name)!</i><br><br><i>Hope you’re doing well. I’m from (company name).</i><br><br><i>I’m looking to connect with (manager or the decision maker you’ve decided to talk to). I have a few questions about (a subject that you know if of interest and relevance to the decision maker) that I wanted to bring up.</i><br><br><i>Could you point me in the right direction?</i><br><br><i>Much appreciated.</i><br><br><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Competitor comparison template</strong></h3><p>You can use InMail to compare your product to that of your competitor in a short, concise message that makes it easy for your prospect to understand. Here’s a template you can use:<br><br><i>Hi (prospect name),</i><br><br><i>I notice you are using (your competitor’s product) for (mention purpose). I’m from (company name) and wanted to introduce our new product (product name), which is similar to (competitor’s product), but with much better (mention advantage).</i><br><br><i>Without wasting too much time, here are a few features that might be of interest to you:</i><br><br><i>(Mention features)</i><br><br><i>(Mention advantages)</i></p><p><i>Our company is offering a free trial, so you can experience the difference for yourself.</i><br><br><i>Let me know if this interests you. Looking forward to hearing from you.</i><br><br><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Value-add template</strong></h3><p>You probably already know that people will respond if they think they can benefit. If you have something valuable to offer your prospect, here’s how you can sell it to them:<br><br><i>Hi (prospect name)</i><br><br><i>I came across your website and found it stunning. I love the design and its ease of use. I decided to carry out a performance test and found one major problem.</i><br><br><i>Would you like me to share the test with you?</i><br><br><i>Looking forward to hearing from you</i><br><br><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Mutual group connect template</strong></h3><p>So, you don’t have a mutual connection but your prospect is in the same group as you are. Feel free to message them! Here’s how you do it using InMail:<br><br><i>Hey (prospect name)</i></p><p><i>My name is (your name) and I’m a part of (company name). I noticed that we both are in the same group and have read some of your posts and comments.</i><br><br><i>I found them very insightful and wanted to discuss (topic) with you. Are you free for a quick phone call this week?</i><br><br><i>Looking forward to talking to you</i></p><p><i>(Your name)</i></p><h3>&nbsp;</h3><h3><strong>Product/Service introduction template</strong></h3><p>If you want a no-frills approach to introducing your product, here’s a simple template you can use for your InMail message:<br><br><i>Hey (prospect name),&nbsp;</i></p><p><i>Thank you for connecting with me. I’m from (company name) and we’ve introduced a new product that (include the USP).</i><br>&nbsp;</p><p><i>I thought this might interest you. If not, can you direct me to someone you know who will find (product name) useful?&nbsp;</i></p><p><i>Thanks</i></p><p><i>(Your name)</i></p><h2>&nbsp;</h2><h2>Conclusion</h2><p>To recap, LinkedIn is where all the action is. To maximize your outreach, you need to focus on both - inbound and outbound leads. Becoming a thought leader and posting content to establish credibility is the best way to increase your inbound leads and your reply rate.<br><br>As you do this, be sure to follow the tips mentioned and the LinkedIn sales message templates in the article to get more replies. Check out our <a href="https://outplayhq.com/blogs"><span style="color:#FF508F;">blog</span></a> to learn more about sales.&nbsp;</p>

10 Unique LinkedIn Sales Message Templates to Get More Replies

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10 Unique LinkedIn Sales Message Templates to Get More Replies