Close Bigger Deals with Account based selling

 Turn high-value accounts into lifelong customers with personalized outreach, aligned teams, and data-driven strategies powered by Outplay.

 


 

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Account based Sales by Outplay

What is Account-Based Selling (ABS)?

 Account-Based Selling (ABS) is a strategic approach where sales, marketing, and customer success teams work together to target high-value accounts with personalized messaging and coordinated efforts. Outplay enables your team to identify the right accounts, craft targeted outreach, and collaborate at every touchpoint—so you close larger deals faster.

Key Benefits:

-Personalized engagement across channels
-Seamless collaboration between sales and marketing
-Higher conversion and win rates
-Greater account penetration and upsell potential
-Unified data and insights across the entire buying committee

 

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    Why Outplay for Account-Based Selling

     Outplay brings structure, visibility, and automation to your account-based approach. With tools built to support targeted outreach, multi-threading, and strategic follow-ups, your team can focus more on building relationships—and less on manual tasks.

    How Outplay Helps:

    -Target the Right Accounts
    Use intent data, lead scoring, and firmographic filters to zero in on your ICP.

    -Personalize Outreach at Scale
    Build multi-channel sequences tailored for each stakeholder within an account—email, LinkedIn, calls, and more.

    -Multi-Thread with Ease
    Identify and engage multiple decision-makers with enriched contact data and unified activity tracking.

    -Track What Matters
    Measure engagement, monitor performance, and optimize campaigns based on real-time insights.


     

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    Why our customers ❤️ us

    "Free, enterprise-level support.."

    "You promised to help us, work with us, and not stop supporting us until we say we’re successful. This was a massive change from what we were used to with our previous sales engagement platform. This was huge."

    Colby Davis
    Colby Davis

    VP of Sales & Marketing, Employer Advantage

    “Brilliant tool, with amazing customer service”

    Our SDRs cannot do without it, its an essential tool in our sales armory.

    AS
    Anupreet S

    Sales Director, 6Sense

    “One of the best engagement tools for sales automation.

    The ability to set up custom triggers. i.e. contacts are automatically added to specific sequences once created in your CRM. We use Pipedrive as our CRM and the native integration means we can set as  many triggers up as we like so the automation is phenomenal.”

    Ash Dhillon

    Business Development Manager, Mytoor

    "Great platform powering outbound sales"

    We were looking for an outbound sales platform that integrated with Pipedrive. Outplay has exceeded our expectations. Our AEs and SDRs rave about the user experience. And the software has the features we need as we scale our sales team. Also, the customer support has been excellent.

    Matt Estes

    Chief Revenue Officer, Uscreen

    FAQs

    1.

    Who should use Account-Based Selling?

    2.

    How is ABS different from traditional sales?

    3.

    Can Outplay support my ABS process?

    4.

    How do I start using Outplay for ABS?